Yandina Raiders – Branding & Social Media Suite

The Heart of Yandina

A project particularly close to me, the Yandina Raiders rebrand focused on capturing the identity, culture and character of a small, community-driven rugby league club.

The centrepiece was a logo redesign inspired by club legend Chris Unitt, whose unmistakable beard and toothless grin embody the personality and spirit of the Raiders. The concept was met with overwhelmingly positive feedback, creating a visual identity that felt authentic to the club and its people.

Building on this foundation, I developed a comprehensive social media suite spanning team sheets, player signings, individual player achievements and statistics, alongside video production ranging from longer-form content to short-form reels. As a part of the rebrand, I also designed the sides on-field and off-field kit.

The rebrand delivered exponential growth in social media engagement, strengthening the club’s online presence and helping bring its culture and community to life.