Widok Eyewear – Brand Development, E-commerce & Operations

Easy on the Eyes

Widok Eyewear was my own brand and business, built from the ground up and one of the most creatively fulfilling projects of my career.

Working with international factories and suppliers, I developed a curated range of blue-light glasses and custom packaging, alongside creating the brand’s logo, visual identity and overall creative direction.

I built and maintained the Shopify e-commerce website, but the backbone of the business was performance-driven social media advertising. I developed organic and paid creative content, managed Meta and TikTok advertising accounts, and continuously tested and rotated new concepts to optimise performance and drive sales. This hands-on approach allowed me to push creative boundaries, experiment with new formats and translate design and marketing into tangible commercial results.

In just over two years, Widok sold more than 11,000 pairs of glasses and generated over $1 million in revenue, demonstrating the impact of combining strong branding, compelling creative and data-driven digital marketing.