SmilePro – Performance Creative & Digital Marketing

Worth Smiling About

Joining SmilePro in a graphic design role, I quickly took on a broader creative and marketing function, with my primary focus on building the social media advertising pipeline and managing email marketing.

I developed hundreds of advertising creatives across the full customer journey, from top-of-funnel brand awareness through to retargeting campaigns, continually testing new concepts and formats to drive performance.

Working with extremely limited budgets in the early stages, I took a resourceful, hands-on approach, leveraging friends, family and even myself as talent to produce compelling product content without the need for expensive production. As the business grew, I helped evolve this approach into more structured shoots with paid models and professional locations. Despite the initial constraints, the creative strategy delivered significant commercial results, contributing to SmilePro’s growth into a business generating multi-million-dollar annual revenue. The project reinforced the value of strong creative thinking, adaptability and performance-led design in driving business growth.